human centered visual identity & web designer

William Van Cleave

01

Hey there! I'm a Denver-based Designer at ESTUS Digital. I create products and experiences for businesses that need elegant solutions to simple problems.

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Website Design

Snow Dev

02

Snow Development Solutions is a freelance development and design company offering services to get you on the web. I created new branding which included a new logo, color palette, and website design.

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Branding

SAME Cafe

03

The proposal for this rebrand of SAME Cafe is a thorough dive into what a brand is and what it could become with the right look.

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Branding

Flare Esports

04

The Denver Flare is a fictional Esports organization and team created to compete in the Overwatch League. I created their branding, web design, and advertisements for the Overwatch League.

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Packaging Design

LuckyDad

05

LuckyDad Coffee Company roasts exceptional coffee at affordable prices because Dads deserve it. Along with their branding, I was asked to create package designs for their new coffee roasts.

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Website Design

Surna

06

Surna is one of the leading pioneers in comprehensive climate solutions for cannabis and controlled environment agriculture. I redesigned their website with an altered use of color.

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